The client was a Sunnyvale, California-based tech startup founded by Amazon & Microsoft executives. Due to the explosive growth of social media, tracking what’s being said about a brand or product on the Internet became a huge task. Product companies needed to track a multitude of social networking sites, blogs, message boards, podcasting sites, video blogs, micro blogs and consumer review sites on which conversations were being held. It was imperative to identify major influencers in social media and engage them to get the message out.
Big businesses use PR companies and manual systems to identify and track online conversations, but the price is often out of reach to small & medium businesses.
The client had an idea for a do-it-yourself (DIY) solution which would enable SMBs to ‘listen, learn and analyze’ across millions of social media sources. The solution had to monitor keywords to discover relevant conversations and provide lists of news sites, blogs and other channels. There was also a need to identify influential writers and bloggers. The client turned to Quantilus as its tech partner to develop the product.
Quantilus was involved from product conceptualization to its complete development and maintenance.
The core product service is divided into three sections: Listen, Learn, and Analyze.
We automated the data ingestion process and used big data for distributed storage. We also used NLP to develop Sentiment Analysis for Social Media. Indexing technology was developed to discover, index and catalogue over 100 Million blogs, 250,000 video bloggers, 3.5 million bloggers and 30,000 media properties including dailies, magazines, periodicals & Television / Radio. 167-Node Hadoop cluster was implemented for distributed data storage having ~30TB data. MapReduce was used to map data across sources to produce intelligent analytics at runtime.
Other functions include the ability to monitor blogs for new authors, or track which writers have been focusing on a certain topic. The product brings all sources (blog, news, social media) into a single interface that is much easier to manage and to navigate.
The product can generate over 120 reports from harvested data such as brand perception, media perception, sentiment analysis, demographics, lexical & text analysis, top engagements / influencers and real-time trends. Results can be sliced, diced, filtered, and sorted to fit the specific needs of a social media program.
Meltwater Group, one of the world’s leading global Software-as-a-Service (SaaS) companies, acquired the product for $4 Million within 2 years of idea-to-market. The product is currently serving as the platform to enhance Meltwater’s social media monitoring service, Meltwater Buzz.