Tips for Using Visitor Behavior Intelligence for Website Metrics

Understanding your website’s visitors is key to a successful online strategy. But many people don’t realize how much valuable data is gleaned from studying how people behave on a website. By tracking and analyzing visitor behavior, website owners can gain powerful insights into what’s working and not, identify potential areas for optimization, and make data-driven […]
How the Retail Industry Uses Predictive Analytics

By using predictive analytics to plan promotions and pricing, retailers can make more informed decisions that ultimately result in increased sales and profits.