Understanding your website’s visitors is key to a successful online strategy. But many people don’t realize how much valuable data is gleaned from studying how people behave on a website. By tracking and analyzing visitor behavior, website owners can gain powerful insights into what’s working and not, identify potential areas for optimization, and make data-driven […]

In order to stay competitive, retailers need to offer promotions and prices that are appealing to customers. But with so many variables at play, how can retailers be sure they are making the right decisions? The answer is predictive analytics. Predictive analytics is a tool that uses data mining, machine learning, and statistical modeling to […]