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		<title>Apple’s WWDC 2021: iOS 15 And More Unveiled</title>
		<link>http://quantilus.com/article/apples-wwdc-2021-ios-15-and-more-unveiled/</link>
		
		<dc:creator><![CDATA[Amabel Ryan]]></dc:creator>
		<pubDate>Fri, 11 Jun 2021 19:38:19 +0000</pubDate>
				<category><![CDATA[AI for Marketing]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[WWDC]]></category>
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					<description><![CDATA[Discover the latest updates from Apple's WWDC, including iOS 15, macOS Monterey, iPadOS 15, and WatchOS 8. From enhanced FaceTime features to universal control between Mac and iPad, explore the new possibilities for Apple users. Learn about advancements in Maps, Live Text, notifications, and health tracking, and see how these updates aim to improve productivity and reduce distractions. Stay informed and dive into the future of Apple's operating systems.]]></description>
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										<time>June 11, 2021</time>					</span>
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				<a href="http://quantilus.com/tag/apple/" class="elementor-post-info__terms-list-item">Apple</a>, <a href="http://quantilus.com/tag/ios/" class="elementor-post-info__terms-list-item">iOS</a>, <a href="http://quantilus.com/tag/wwdc/" class="elementor-post-info__terms-list-item">WWDC</a>				</span>
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							<p><span data-contrast="none">During Apple’s annual WWDC last week, the company revealed a dense list of software updates that will impact various Apple products. As software and app developers, we at Quantilus are particularly interested in the updates because they usher new possibilities for our clients. This roundup will focus on the significant updates for iOS, as well as the operating systems for Mac, iPad, and Apple Watch.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h2 data-fontsize="36" data-lineheight="54"><b><span data-contrast="none">iOS 15</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h2><p><span data-contrast="none">iOS 15 is the successor to iOS 14 and continues to add rich features for the operating system powering the </span><a href="https://www.theverge.com/2021/1/27/22253162/iphone-users-total-number-billion-apple-tim-cook-q1-2021"><span data-contrast="none">billions of iPhones</span></a><span data-contrast="none"> used around the globe. </span><a href="https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/"><span data-contrast="none">iOS 15</span></a><span data-contrast="none"> was the center of attention for the first half of this year’s virtual event, as Apple executives and employees walked viewers through the countless additions to the new software. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h3 data-fontsize="16" data-lineheight="24"><b><span data-contrast="none">FaceTime</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h3><p><span data-contrast="none">Since the onset of the COVID-19 pandemic and the resulting social distancing guidelines, video calling dramatically increased this past year as people searched for alternative methods of communicating. In response, Apple added some new features to their popular FaceTime app.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Grid View:</span></b><span data-contrast="none"> When multiple people join a call, users will be placed into equally-sized squares that make it easy to identify the speaker and see everyone at once. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="3" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Portrait Mode:</span></b><span data-contrast="none"> Like the iPhone camera feature that lets consumers take detailed photos that focus on the subject, portrait mode can now be applied during FaceTime calls.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><b><span data-contrast="none">SharePlay: </span></b><span data-contrast="none">Let</span><span data-contrast="none">’</span><span data-contrast="none">s users share their screen, music, and video during a call. Users can listen to songs together using Apple Music and share videos from Apple TV, Hulu, HBO Max, TikTok, and more. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="3" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><b><span data-contrast="none">Spatial Audio: </span></b><span data-contrast="none">Callers will sound like they are speaking in the same room. A new microphone feature can also block out background noise and focus on the speaker. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="3" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1"><b><span data-contrast="none">Scheduling &amp; Links: </span></b><span data-contrast="none">FaceTime calls can now be scheduled, and links can be created for other people to join the call using an internet browser. Thus, making FaceTime</span><span data-contrast="none">s</span><span data-contrast="none"> available to non-iPhone users for the first time. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h3 data-fontsize="16" data-lineheight="24"><b><span data-contrast="none">Notifications</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h3><p><span data-contrast="none">Time is valuable, and phones are a major source of distraction. So </span><span data-contrast="none">apple </span><span data-contrast="none">A</span><span data-contrast="none">pple </span><span data-contrast="none">went to the drawing board to help users combat distractions caused by the constant flood of smartphone notifications. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="6" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Focus: </span></b><span data-contrast="none">Choose between a custom or suggested mode that determines which notifications will be delivered while the feature is turned on. (ex. Only texts from mom and school email notifications are allowed). Users can also create custom homepages that only feature pertinent apps while in Focus mode to help decrease distractions.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="6" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Summary: </span></b><span data-contrast="none">Feature that gathers notifications that are not time-sensitive and provides them at a better time (ex. on your lunch break). Notifications are in order by importance.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h3 data-fontsize="16" data-lineheight="24"><b><span data-contrast="none">Live Text</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h3><p><span data-contrast="none">Live text is s new feature that uses </span><a href="https://quantilus.com/ai-explained-understanding-the-basics-of-artificial-intelligence/"><span data-contrast="none">artificial intelligence</span></a><span data-contrast="none"> and machine learning to extract text from photos. Meaning, if there is text in a picture, Live Text will identify it and allow the user to take action. This can include searching the web, calling a phone number, transforming handwritten notes into digital versions, and more. Use-cases for the technology are below.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="7" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Search the Web: </span></b><span data-contrast="none">If the photo is of a restaurant sign with a phone number on it, a user can highlight the number and call it. They could also highlight the company name and search it on the web.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="7" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Digitize Handwritten Copy: </span></b><span data-contrast="none">If the image is of a handwritten journal entry, Live Text can identify the written copy and transform it into digital text for an email.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h3 data-fontsize="16" data-lineheight="24"><b><span data-contrast="none">Maps</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h3><p><span data-contrast="none">One of Apple’s oldest apps, Maps, underwent advancements to make the application more immersive than ever before. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">3D Experience: </span></b><span data-contrast="none">When using Maps, users will experience a 3D world with multi-dimensional buildings, roads, bridges, landmarks, and more. Driving directions and night mode are also improved.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Walking directions: </span></b><span data-contrast="none">When users exit a subway and are unsure which street they surfaced too, they can take a picture of the building across the street from the exit. Maps will then identify their location and provide </span><a href="https://quantilus.com/how-to-use-augmented-reality-to-recreate-the-customer-experience/"><span data-contrast="none">augmented reality</span></a><span data-contrast="none"> walking directions. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h3 data-fontsize="16" data-lineheight="24"><b><span data-contrast="none">Other Notable Features</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h3><ul><li data-leveltext="●" data-font="" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Apple Wallet ID:</span></b><span data-contrast="none"> Later this year, consumers will be able to add their state IDs and Driver’s License to Apple Wallet. Apple is working with the TSA to allow airplane passengers to use their digital ID when going through airport security. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Find My: </span></b><span data-contrast="none">Lost or stolen iPhones can now be tracked if it’s powered-off or reset. Find My is now compatible with Airpods Pro and Airpods Max. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="4" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><b><span data-contrast="none">Translate: </span></b><span data-contrast="none">Live translate feature is now available to make communication more seamless and natural. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><ul><li data-leveltext="●" data-font="" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Health App: </span></b><span data-contrast="none">Users can now share their health data with family and doctors.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Mail:</span></b><span data-contrast="none"> Privacy Protection blocks the sender from knowing if and when you open an email. IP addresses are concealed, so senders can’t identify a user’s location.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h2 data-fontsize="36" data-lineheight="54"><b><span data-contrast="none">macOS Monterey</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h2><p><span data-contrast="none">Luckily for consumers, many iOS 15 updates for the iPhone are also incorporated in </span><a href="https://www.apple.com/newsroom/2021/06/macos-monterey-introduces-powerful-features-to-get-more-done/"><span data-contrast="none">Monterey</span></a><span data-contrast="none">, including the new features for FaceTime, Maps, Live Text, and Notifications. There are also a few key macOS-specific updates that we cover below. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="5" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Universal Control: </span></b><span data-contrast="none">Users can now toggle between a Mac and iPad using only one keyboard and mouse-no setup needed. Users can also drag windows and files between the two machines.  </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="5" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Safari: </span></b><span data-contrast="none">The redesigned tab section allows users to</span><b><span data-contrast="none"> </span></b><span data-contrast="none">see more of the webpage. Also, Tab Groups is a feature that lets users save, sort, and manage tabs.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h2 data-fontsize="36" data-lineheight="54"><b><span data-contrast="none">iPadOS 15</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h2><p><span data-contrast="none">The focus for </span><a href="https://www.cnet.com/news/all-the-new-ipados-15-features-coming-to-your-ipad-including-widgets/"><span data-contrast="none">iPadOS 15</span></a><span data-contrast="none"> was multitasking, which is evident by the new upgrades the operating system received.  </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Quick Notes: </span></b><span data-contrast="none">A floating notepad will follow users between apps so they can take notes without having to switch to the Notes app. Users will also be able to tag people in notes.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Split View: </span></b><span data-contrast="none">A multitasking feature that lets users experience multiple screens at once.  </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="2" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><b><span data-contrast="none">Swift Playgrounds:</span></b><span data-contrast="none"> Users no longer need a Mac to learn, create, and submit apps to the App Store. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h2 data-fontsize="36" data-lineheight="54"><b><span data-contrast="none">WatchOS 08</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h2><p><span data-contrast="none">The Apple Watch and its health features were a highlight at last year’s </span><a href="https://quantilus.com/apple-september-2020-event-apple-watch-and-wellness-take-center-stage/"><span data-contrast="none">Apple September Event</span></a><span data-contrast="none">. Therefore, the new </span><a href="https://www.theverge.com/2021/6/7/22463618/apple-watchos-8-features-watch-wwdc-2021"><span data-contrast="none">WatchOS 08</span></a><span data-contrast="none"> brings in more health features, along with other system upgrades. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><ul><li data-leveltext="●" data-font="" data-listid="8" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="none">Respiratory Tracking: </span></b><span data-contrast="none">Apple Watch can now track respiratory breathing while a user is sleeping. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="8" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><b><span data-contrast="none">Fitness+: </span></b><span data-contrast="none">Expect a bevy of new classes, including ones that revolve around musical artists such as Lady Gaga. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="8" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><b><span data-contrast="none">Workout Options: </span></b><span data-contrast="none">Users can also track physical activity for two new workout types; Tai Chi and Pilates.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li><li data-leveltext="●" data-font="" data-listid="8" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><b><span data-contrast="none">Wallet: </span></b><span data-contrast="none">Users can now unlock their car with Apple Watch, along with starting the vehicle when the user is sitting in the driver’s seat. Additionally, in Fall 2021, consumers will be able to unlock their homes, office, and hotel room through the wallet app. </span></li><li data-leveltext="●" data-font="" data-listid="8" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><b><span data-contrast="none">GIF:</span></b><span data-contrast="none"> WatchOS will now support GIFs. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></li></ul><p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p><h2 data-fontsize="36" data-lineheight="54"><b><span data-contrast="none">The Gist</span></b><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></h2><p><span data-contrast="none">Apple unveiled countless updates to its operating systems across its line of devices. Focusing on improving areas such as multitasking and reducing distractions is refreshing from a big-tech company, especially as consumers become increasingly conscious about the length of time they spend on their devices every day. However, will these upgrades shrink users’ screen time, or will these updates be ignored? Only time will tell. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:276}"> </span></p>						</div>
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