Virtual Reality + Augmented Reality

Virtual Reality and Augmented Reality

Since virtual reality was introduced to consumers, it has primarily been marketed as an innovative and fresh way to play video games. The most popular headsets tout their ability to level up the gaming experience, including Facebook’s Oculus, HTC’s Vive, and Sony’s PlayStation VR.

Throughout the past few years, there has been a shift towards finding new and alternative use-cases for virtual reality. Currently, virtual reality is being used and tested in education, sports, mental and physical health, retail, and more. Recently, there have been discussions around a much larger, more aggressive goal for virtual reality called the metaverse. In October 2021, Mark Zuckerberg announced that Facebook (now Meta) plans to hire 10,000 employees in the European Union over the next five years to help create a metaverse. To access the metaverse, users will likely utilize virtual reality headsets.

While augmented reality may be lesser-known than its virtual reality counterpart, it is more widely used due to social media. Augmented reality technology became mainstream thanks to Snapchat Lenses which applies filers to a user’s face and surroundings. Not long after, Instagram created its own version of face filters. Users around the globe now have access to augmented reality with a few taps on their smartphones. There are other augmented reality use cases aside from face filters, such as interior design, gaming, and fashion.

As consumers adopt both virtual and augmented reality, new and exciting ways to apply both technologies will be discovered. We are still in the beginning stages of figuring out where the technologies will go, how they can be used, and what consumers want out of the technologies. With the expansion of virtual reality into the metaverse, and augmented reality accessible via smartphones, we are at a tipping point that could see both technologies becoming mainstays in society for decades to come.


Virtual reality uses cutting-edge technology to create a digital world that allows users to be fully immersed. A user wears a virtual reality headset that transports the user to the 3D world, enabling them to explore by moving their body. For example, if a user turns their head to the left in the physical world, this action is mirrored in the virtual world as well. This full-body immersion provides a hyper-realistic experience, especially compared to 2D video games.

1) Gaming

2) Fitness

3) Healthcare

4) Education

5) Real Estate

6) Retail

7) Architecture

8) Art

For more insight into some of virtual reality’s uses cases, check out our blog here.

  • Meta Quest
  • Sony Playstation VR
  • HTC Vive Cosmos
  • Valve Index VR

Virtual Reality

  • Transports users to a 100% virtual world
  • Completely immerses the user into the action
  • Accessed through a specially designed headset

Augmented Reality

  • Utilizes digital aspects to enhance a user’s physical world
  • Partly immerses the user into the action
  • Usually accessed through a smartphone
Augmented reality is essentially an enhancement of the physical world. Augmented reality usually overlays digital graphics or sound on top of the physical world to create a hybrid effect.

Most examples of augmented reality involve a smartphone camera to overlay the digital elements on the real world. Below are some of the most popular examples of augmented reality.

  • Snapchat Lenses: Applies filters on top of a user’s face to alter their appearance
  • Pokémon Go: Pokémon appear at fixed locations in the real world, allowing users to approach them
  • IKEA Place: Users can visualize how furniture will look in their homes by placing furniture in their own space
  • L’Oréal Genius Virtual Try-On: Applies makeup to the user’s face, allowing them to try different products before purchasing

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