With Showmetry, our team saw possibilities to transform the future of tradeshows and conferences with technology. One where geography is not a barrier. A virtual show immediately expands the reach of the audience with or without a live physical event. Our team realized an immense opportunity in the short-term to offer business continuity during an uncertain time while in the long-term affording the ability to expand the footprint of a tradeshow or conference, even during times of stability. Moving forward, we envision giving show organizers the flexibility to host virtual shows independently or in tandem with a live physical event.

Our approach rest on understanding what organizers, speakers, and attendees need to accomplish at B2B and B2C tradeshows. With this starting point, our team could then translate the goals into an interactive experience.