In response to the crippling disruption caused by the COVID-19 pandemic, Quantilus Innovation partnered with a consortium of business owners and event organizers to develop Showmetry, a virtual tradeshow platform for B2B and B2C events. Existing virtual event platforms were not suitable or financially accessible to the small–to-medium-businesses that rely on tradeshows and conferences to meet buyers and sell product or services. These companies needed a better option—one tailor-made to their unique requirements.
With Showmetry, our team saw possibilities to transform the future of tradeshows and conferences with technology. One where geography is not a barrier. A virtual show immediately expands the reach of the audience with or without a live physical event. Our team realized an immense opportunity in the short-term to offer business continuity during an uncertain time while in the long-term affording the ability to expand the footprint of a tradeshow or conference, even during times of stability. Moving forward, we envision giving show organizers the flexibility to host virtual shows independently or in tandem with a live physical event.
Our approach rest on understanding what organizers, speakers, and attendees need to accomplish at B2B and B2C tradeshows. With this starting point, our team could then translate the goals into an interactive experience.
Showmetry is a dynamic, scalable, and performance-driven platform that is built to be flexible and budget-friendly to meet the unique needs of show organizers. Critical to achieving this goal is the user-friendly, content management system (CMS) that allows for customization and an efficient publishing workflow for show organizers, exhibitors, and speakers. The platform empowers each group to take ownership of the content, presentation, and marketing of their brands.
To learn more about Showmetry or to schedule a demo, please complete the form below.
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