“There’s an app for that,” was coined by Apple back in 2009. That same year, there were a mere 100,000 apps available on the Apple Store and 2,300 apps on the Google Play Store. Fast forward to 2021, and those numbers have climbed to 2.2 million and 3.5 million, respectively. It’s safe to say that mobile apps have become an integral part of consumers’ everyday lives.
The evolution of apps has been astonishingly fast, with apps being used for everything from gaming and dating to investing in stock and catching a ride-share to the airport. Therefore, with so many use-cases for applications, it’s no surprise that one of the most popular Quantilus services is creating mobile applications for our clients. If your company is considering building an app, there are countless items to consider. To help point you in the right direction, we compiled a list of seven questions to answer before developing a mobile app that you can check out here.
Mobile internet use is on the rise, and users flock to applications in droves as long as they serve a purpose and are functional. In fact, 57% of digital media usage stems from the use of smartphone applications. In today’s consumer climate, it has become more important than ever to have an app for your company. Apps give users a dedicated platform to connect with the products and services that they enjoy without having to worry about web browsing.
However, the mobile app market has become fiercely competitive, with hundreds of companies vying to be the top dog in their industry. That’s why it’s important to know what goes into creating a successful mobile app, to give yourself a jump-start advantage over the competition. By entering the app development phase armed with a working knowledge of what exactly makes an app work, you can maximize your downloads and increase your profits immediately upon deployment. Check out what goes into creating a successful mobile app here.
At its most basic, mobile app development encapsulates creating software apps that run on mobile devices. Mobile applications leverage network connections to work in tandem with remote, back-end resources. As a result, the mobile app development process involves building installable front-end software, implementing back-end services such as databases, and building communication bridges between these two layers via APIs. Additionally, testing the mobile app across devices and platforms plays an integral part in release strategies and post-release support.
For an explanation of each phase, check out our blog here.
Businesses commonly wonder when developing a mobile app, “Which platform should we push our app out on?” Two platforms, Android and iOS, control more than 99% of the global app market. Android currently dominates the worldwide market share, owning 86% of the market share in 2019, while iOS possessed 14%. However, in the United States, iOS comprises 59% of the mobile operating system market share while Android accounts for 41%.
To see if your company should build an iOS app, check out our blog here.
To see if your company should build an Android app, check out our blog here.
Although tablets are often thought of as larger smartphones, there are different reasons why consumers use each device. First off, older consumers tend to prefer tablets over smartphones due to the larger screen size making the app easier to see. Therefore, if the target audience skews older, then a tablet version may be a good idea. Furthermore, smartphone apps tend to be for quick interactions, such as checking social media, playing games, and finding a nearby spot to eat. On the other hand, tablet apps are normally created when a company believes the audience will spend extended lengths of time on the app. Examples of good ideas for tablet apps include video streaming services, e-books, and professional image editing.
When strictly considering the user experience, a tablet version is imperative for optimal results. This is mainly due to the dimensions of the tablet screen being larger and possessing different aspect ratios. Without building a separate tablet version of the app, it may appear pixelated or blurry since it was built for a smaller screen. Furthermore, it may not fully utilize the increased screen real estate that tablets offer. For more items to consider before developing a mobile app, check out our blog here.
There are countless items to consider when building a mobile app. We compiled a list of seven questions to answer before developing a mobile app, so you can start thinking about key decisions that will help guide the development process. Check them out here.
Sign-up for our mailing list to receive the QSights newsletter, updates, and the latest trends in emerging technology from Quantilus Innovation.