Mobile Application – Quantilus Innovation http://testdev1.quantilus.com AI Driven Innovation Mon, 17 Feb 2025 18:57:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.6 http://testdev1.quantilus.com/wp-content/uploads/2023/03/Quantilus-FavIcon-1.svg Mobile Application – Quantilus Innovation http://testdev1.quantilus.com 32 32 Mobile App Development Process http://testdev1.quantilus.com/article/mobile-app-development-process/ Fri, 07 Jan 2022 16:41:24 +0000 https://quantilus.com/?p=9311

Mobile App Development Process

Mobile App Development

Prefer to listen instead? Here’s the podcast version of this article.

Mobile apps are everywhere. From retail, healthcare, finance, transportation, and even industrial engineering – industries across the board are focusing on creating a mobile presence. As a result, mobile app revenues have skyrocketed. In 2023 alone, mobile apps are projected to reach a combined revenue of $935 billion globally.

Despite this boom, many organizations remain uninformed about mobile apps and the rich ecosystem they leverage. Mobile application development services simplify the process by providing frameworks that can be used to build apps. The wide availability of software development kits, or SDKs, has also contributed to efficient development cycles for mobile applications.

As for the mobile app development process, there are six main steps, each playing its role in the overall lifecycle. So let’s go over what to expect when a company decides to go mobile.

What Is Mobile App Development?

At its most basic, mobile app development encapsulates creating software apps that run on mobile devices. Mobile applications leverage network connections to work in tandem with remote, back-end resources. As a result, the mobile app development process involves building installable front-end software, implementing back-end services such as databases, and building communication bridges between these two layers via APIs. Additionally, testing the mobile app across devices and platforms plays an integral part in release strategies and post-release support.

The Mobile App Development Process

Mobile app development is very similar to building other software and is a collaborative effort. Several teams—developers, designers, testers, architects, business analysts—come together to form a shared vision. To make this shared vision a reality, the teams follow the mobile app development process that include: 

 

1) Strategy

Your enterprise mobility strategy can define your organization’s success story. A significant section of that strategy goes into laying out blueprints that evolve your idea into an app. The development strategy depends on multiple factors, including:

  • Identifying the app’s key user demographic
  • Researching the competition, their strong points, unique features, and what makes them popular
  • Defining the app’s goals as well as its role in your business strategy
  • Budgeting the development (a complex mobile app can cost between $100-$300 thousand
  • Deciding if the app will be platform agnostic or launched for a specific environment like iOS or Android
  • Selecting technical requirements, including the back-end server, front-end technology stack, APIs, and development milestones
 

2) Design

The world’s best mobile apps are often defined by their engaging, user-focused design. Your app should be intuitive, interactive, and user-centric. Selecting a seamless UX/UI design for your mobile app is vital. Not only do designs play a pivotal role in attracting new users, but their simplicity and easy-to-get-into features also make users engaged for a longer duration.

Top mobile app development companies hire UX/UI designers to transform functional requirements into intuitive and attractive products. The mobile app design phase continuously evolves, from initial workflow designs and wireframes to style guides, mockups, and prototypes. Mockups and prototypes can be built using apps like Figma and Invision to afford a better understanding of user flow. Additionally, implementing user testing during this phase will surface usability issues that should be addressed prior to proceeding with development.  

3) Development

The stage where the app is actually built using the styles, strategies, and features of the app that were outlined in steps one and two. To develop the app, there are numerous approaches. A few of the most popular methods are listed below, 

  • Waterfall: a traditional, rigid, and linear approach, where each phase of the software is completed before moving to the next
  • Agile: collaboration-centric, feedback-heavy, and flexible, teams develop the software in short sprints
  • Lean Startup: focuses on creating a minimal viable product to gain client feedback, which is then used to edit the software swiftly and easily
  • Spiral: a risk-driven model that is used in larger projects with more uncertain goals; it incorporates multiple other models (such as waterfall and prototyping) to mitigate the likelihood of developing the wrong end-product

4) Testing

Testing or quality assurance (QA) is perhaps the most critical phase in any mobile app development process. It ensures that an app is stable, secure, and all features work as intended. A comprehensive list of testing scenarios, dubbed test cases, is prepared during this phase to cover all the possible app uses. Testing typically occurs in tandem with development upon the completion of each sprint or milestone, not at the end of the development phase. Doing so ensures that the product meets acceptable standards for release for the target launch date.

Whether it is mobile app development for business or commercial mobile app development, testing is split into the following sub-steps:

  • Functional Testing: where app functionalities are tested.
  • Performance Testing: to test whether the app is performing on par.
  • Security Testing: for identifying any potentially exploitable loopholes and then plugging them.
  • User Acceptance Testing: to mimic all end-user scenarios.
  • Platform and Device-Based Testing: to test both native and hybrid apps.

5) Launch

Releasing a mobile app for public use requires publishing them to app platforms. Two of the world’s biggest app platforms are Apple’s App Store and the Google Play Store. Before launching an app on either platform, they require users to set up a developer account. In addition, both Apple and Google require an app review process that checks different aspects of your mobile app before it is released and made available for download on their respective platforms. Furthermore, App Store and Play Store have different fee structures.

6) Maintenance

Last but not least, once an app is released, it needs to be maintained. Utilize available mobile analytics platforms and key performance indicators (KPIs) to monitor an app’s performance. Keep an eye on crash reports, user feedback, and other metrics to address any issues.

Unlike desktop software, native mobile apps need to be routinely updated to support newer devices and operating systems. This is on top of updates that may include additional feature sets.

 

Conclusion

In 2020, mobile apps were downloaded a staggering 86.7 billion times, and that number is increasing annually. As the market shifts towards smart devices, companies are investing more resources into their mobile presence to gain new customers, retain the existing user base, and boost revenue.

Is your company ready to take the next transformational step for your product or service-based business? Look no further than catering to your demographic via mobile apps. Quantilus can lead and collaborate with your team throughout the entire mobile app development process to create a unique and engaging app that highlights your offerings. Contact us today at info@quantilus.com, and we can set up a time to discuss your vision and goals for the project.

Share:

More Insights

]]> Checklist for Developing a Mobile App http://testdev1.quantilus.com/article/checklist-for-developing-a-mobile-app/ Mon, 22 Nov 2021 21:06:04 +0000 https://quantilus.com/?p=8957

Checklist for Developing a Mobile App

Mobile App Development

Prefer to listen instead? Here’s the podcast version of this article.

“There’s an app for that,” was coined by Apple back in 2009. That same year, there were a mere 100,000 apps available on the Apple Store and 2,300 apps on the Google Play Store. Fast forward to 2021, and those numbers have climbed to 2.2 million and 3.5 million, respectively. It’s safe to say that mobile apps have become an integral part of consumers’ everyday lives.

The evolution of apps has been astonishingly fast, with apps being used for everything from gaming and dating to investing in stock and catching a ride-share to the airport. Therefore, with so many use-cases for applications, it’s no surprise that one of the most popular Quantilus services is creating mobile applications for our clients. If your company is considering building an app, there are countless items to consider. To help point you in the right direction, we compiled a list of seven questions to answer before developing a mobile app.

1. Do You Need an App or Mobile-Friendly Website?

As techies ourselves, we understand the desire to build a mobile app. But hear us out. Sometimes a mobile-friendly website can satisfy a company’s needs and can therefore forgo developing an app.

Some notable perks of a mobile-friendly website include being frequently less expensive, requiring less build-time, being compatible on all devices, and the URL to the site is easy to share. On the other hand, mobile apps offer in-depth customization, the ability to send notifications to users, the option to work offline, and are convenient for consumers. If you want additional help deciding which route to take, check out this informative article from Business News Daily.

2. Building for Apple, Android, or Both?

Two operating systems dominate smartphones. They are iOS (Apple) and Android. For perspective, there’s an estimated 900 million active iOS mobile phone globally and 3 billion Android phones. Opting to only build for one of the operating systems will result in missing out on a massive global audience. However, if your target audience predominantly uses iOS or mainly uses Android, it may make sense only to pursue developing an app for that particular operating system.

3. If Building For Both Apple and Android, Native or Custom Development?

There are two popular methods to choose from if building an app for both Apple and Android. First, there’s the option of building for each operating system natively. This means developing a platform-specific app for iOS and then a different one for Android. Alternatively, there’s the option of cross-platform app development, which is comprised of developing one app that can run across various operating systems. This works by having cross-platform software such as Xamarin or Flutter to translate the initial code to comply with multiple operating systems.

There are pros and cons to each option. Pros for native development include superior speed, improved performance, greater customization, and a better user experience. Conversely, the cons for native development are that it is commonly more expensive and requires more time to build. As for cross-platform app development, this method is less expensive, and the app can be deployed quicker but results in less customization and slower performance.

4. Do You Need a Tablet Version?

Although tablets are often thought of as larger smartphones, there are different reasons why consumers use each device. First off, older consumers tend to prefer tablets over smartphones due to the larger screen size making the app easier to see. Therefore, if the target audience skews older, then a tablet version may be a good idea. Furthermore, smartphone apps tend to be for quick interactions, such as checking social media, playing games, and finding a nearby spot to eat. On the other hand, tablet apps are normally created when a company believes the audience will spend extended lengths of time on the app. Examples of good ideas for tablet apps include video streaming services, e-books, and professional image editing.

When strictly considering the user experience, a tablet version is imperative for optimal results. This is mainly due to the dimensions of the tablet screen being larger and possessing different aspect ratios. Without building a separate tablet version of the app, it may appear pixelated or blurry since it was built for a smaller screen. Furthermore, it may not fully utilize the increased screen real estate that tablets offer.

 

5. Is There a Revenue Model?

Now for everyone’s favorite subject, money. Will the app have a revenue model? Popular options for revenue models for mobile apps include:

  • Paid app
  • In-app purchases
  • In-App Advertising
  • Data Monetization
  • Subscription

Countless apps do not have monetization features. However, such features can provide an additional revenue stream for your business. Furthermore, a revenue model does not need to be implemented for an app’s initial launch. It can always be added and/or modified later on.

6. Will It Be Open or Restrictive?

When the app is launched, who will have access to it? Apps can be made public, so anyone can download and use the app, or the app can be made private, which only allows individuals with the correct credentials to access the application. One of the main reasons apps are made private is because companies may only want the app to be used internally by employees. This is because the app may contain sensitive or confidential information. Additionally, it may be used to communicate between members of an organization.

 7. Do You Have a Maintenance Budget?

The last question on this list revolves around maintenance and updates. Apps require regular maintenance to ensure compatibility with operating systems. If an app is not regularly updated, it will eventually not be able to run with the operating system, since operating systems are periodically updated. Companies can either choose to outsource app maintenance or can hire an employee in-house to complete the task. Either way, there needs to be funding for updates, design refreshes, feature additions, cybersecurity, and more. An app is a living product requiring consistent resources to ensure optimal performance.

Building an app can be a great move for a company if there is a clear benefit for users. If you are interested in developing a mobile app for iOS, Android, or both operating systems, Quantilus can help. Contact us today at info@quantilus.com, and we can set up a time to discuss your vision and goals for the project.

Share:

More Insights

]]> What Goes Into Creating a Successful Mobile App http://testdev1.quantilus.com/article/what-goes-into-creating-a-successful-mobile-app/ Sat, 31 Oct 2020 00:35:24 +0000 https://quantilus.com/?p=9048

What Goes Into Creating a Successful Mobile App

What Goes Into A Successful Mobile App

Prefer to listen instead? Here’s the podcast version of this article.

If you’re thinking of creating a mobile app for your business, then you’re already ahead of the game. Mobile internet use is on the rise, and users flock to applications in droves as long as they serve a purpose and are functional. In fact, 57% of digital media usage stems from the use of smartphone applications.

In today’s consumer climate, it has become more important than ever to have an app for your company. Apps give users a dedicated platform to connect with the products and services that they enjoy without having to worry about web browsing.

But, you’re not the only business to realize this. The mobile app market has become fiercely competitive, with hundreds of companies vying to be the top dog in their industry. That’s why it’s important to know what goes into creating a successful mobile app, to give yourself a jump start advantage over the competition.

By entering the app development phase armed with a working knowledge of what exactly makes an app work, you can maximize your downloads and increase your profits immediately upon deployment.

Here are a number of ways in which you can get a leg up on your competitors by developing a smart, focused, and functional application that has a wide appeal for your target audience.

 

Solve a Specific Problem

Who is this app for? What’s your target audience? And, most importantly, what problem is your app solving for them?

All apps need to solve a problem. Whether it’s for fitness, shopping, or just a game to stave away boredom, you need a purpose. You need a problem to solve.

That problem can be as simple as “how do I pass time while in the waiting room at a doctor’s office?” or it could be something more complex like, “how do I effectively budget my monthly income?”

This problem should directly relate to your audience. You need to pull demographic information first. Identify who they are, what issues they face in their everyday lives, and how your app can help them.

You need a clear vision in your mind before the development process even begins. An app without a clear purpose becomes irrelevant. Understand the pain points of your demographic. Identify the barriers that they place around purchase decisions. Then, use those insights to determine the problem that your app is intended to solve.

 

Have a Clear Focus

Apps that try to do too much end up failing miserably. A successful app does one thing, and it does it exceptionally well. Unnecessary features tend to make the user experience cluttered and frustrating. For example, if you’re a weight loss tracking app, you don’t need games in there. Focus on weight loss tracking, nutrition tips, food diaries, etc. Everything needs to come back to that initial problem that you’re trying to solve. Save your resources and focus them on the task at hand. Doing so helps to solve a specific need and deliver value to your users.

It’s important to always keep that focus in sight. But you also need to focus on your competition. How does your app differ from theirs? How is it superior? If you’re a fitness tracking app, what can you offer that current fitness apps can’t? Are you improving upon the concept, or just being a cheap knock-off?

To be successful, your app needs to have a differentiator from competitors. That might mean more features, or just different features. Remember, you can learn as you go and update, but you can’t put out an inferior product at launch. You only have one chance to make a strong first impression, so don’t blow it immediately.

 

Simplicity

Better doesn’t mean more complicated. Your app needs to improve upon a user’s life, not make it more stressful by delivering a user interface that’s overly complex.

Remember, the purpose of a mobile app is to accomplish a task and declutter processes. That means that everything should be simple and straightforward. Put yourself in the shoes of an average user. You might be an expert in the use of your application, but the average user is not. Everything needs to be easy. The more that can happen with a single click, the better.

Provide your users with a clear path to work their way through your app’s functionality. A convenient and simple user interface that is easy to navigate will keep your audience engaged and lower your bounce rate.  

Simplicity goes hand in hand with being user friendly. Ease of navigation and being visually pleasant are also vital to creating a successful app. Ensure that you’re meeting the pain points of your users in a way that is not overly complicated and you will keep them from straying and seeking value from your competitors.

 

Performance

Your app has to perform. I know this sounds like a fairly obvious point, but the app can’t launch with bugs and problematic issues that cause repeated freezing and crashes. Remember that negative user experiences will be reflected in your reviews on the Google Play store and the Apple App store.

Users will only be so patient with an app. If it can’t deliver on its promise, there is another app out there that will. That is both the blessing and curse of a competitive app market. You can catch users that are fleeing a poorly functioning competitor app, but if you’re not on top of providing excellent performance, then you’re pushing your own users right into the arms of your competitors.

Performance level is dictated by launch times, bugs, crashes, and speed. You want your app to boot up right away, or with very limited load times. Once on the user interface, users should be able to move freely around, navigating with little to no lag time. And, obviously, if you’re app is crashing every few minutes, that’s a huge issue that needs to be addressed.

 

Release on Android and iOS

Together, the Android and iOS platforms make up 99% of all mobile phone users. That’s more than an overwhelming majority.

Use cross-platform development tools to control the time and cost of development. Working on both at the same time will cut down your overhead costs and allow you to release your app in a more timely fashion.

 

In Conclusion

To stay competitive in today’s technological world, you need to have a mobile application. By adhering to these five key points, you can ensure that, at the time of launch, your app will be ready to go and make a huge splash in your industry.

Share:

More Insights

]]> What to Look For When Hiring an App Developer http://testdev1.quantilus.com/article/what-to-look-for-when-hiring-an-app-developer/ Thu, 29 Oct 2020 00:28:38 +0000 http://3.87.238.128/?p=5466

What to Look For When Hiring an App Developer

Prefer to listen instead? Here’s the podcast version of this article.

If you’re looking to create a mobile application for your business, then you’re entering a market that is expected to generate $189 billion in revenue in 2020. You understand where the eyes of your audience are and you’re taking steps to move your product or service in the right direction.

But one thing you should not do is attempt to create the app yourself if you’re not a skilled developer with a mountain of coding knowledge. Coding is a whole new language and attempting to code mobile applications as anything less than an expert could cost you in both time and money. How long before you give up entirely? Or, even worse, what if you release your homemade app with a plethora of bugs and crashing issues?

Remember, you only get one chance to make a strong first impression.

That’s why you should consider hiring an app developer. The acquisition of someone fluent in coding with a vast level of experience designing and developing apps on the platform of your choosing is the key to ensuring that the first time your audience downloads your app, it will be an overwhelmingly positive user experience.

But what should you look for when hiring an app developer? What are the skill sets and experience levels necessary to ensure that your development and launch process go off without a hitch?

 

Experience Level

Anyone can lie on a resume. While it’s tough to have to be overly suspicious in this regard, it is necessary in the freelance app development world.

You want to make sure that the developer you’re considering isn’t padding their resume to score the job. You want plentiful and relevant experience from your developer which can be backed up with proof.

What kind of proof?

Any established developer will have an extensive portfolio of apps that they’ve worked on. Make sure that you ask to see any and all applications they had a hand in developing. Also, ask questions about their role in the development. Were they in charge? Assisting? Someone could say that they worked on the development of a stellar application when all they actually did was deliver coffee to the real developers.

Make sure you go in depth on their experience. You also want to see the kinds of apps they’re developing because you want to make sure that they have experience relevant to the kind of app you’re looking to make.

Also, ask to see a list of their clients, both past and present. It’s good to see the size of their previous clients. If they have a bunch of smaller companies that are nowhere near the size of yours as their only experience, then maybe they’re not up to the task of working on a higher level.

 

Platform Experience

It’s important to choose carefully when deciding what platform or platforms you’re going to be releasing an app on. Android and iOS control 99% of the mobile market, so it’s usually a good idea to develop your app for both platforms in order to increase the size of your potential audience.

But the processes of developing apps for Android and iOS are vastly different from one another. That’s why you want to make sure that your developer is an expert in your chosen platform.

If you want to develop your app for Android only and all of their experience is in iOS development, then you need to continue your search. Your developer needs to come into this project as an expert. Your app is too important to trust to someone who is learning on the job.

 

Integration of Analytic Programs

You want to be sure that you can track your app’s effectiveness following launch. To do so, you need to have it connected to certain analytic programs. Your developer should be an expert in such things, so it’s something to bring up in an interview.

Ask about their experience with programs like Google Analytics. Most analytic gathering programs take under an hour to connect, so if they’re going to take more than a day working on that aspect of your development then it’s likely they don’t know what they’re doing.

It’s important to be able to track your progress. You want to know what is working and what is not so that you can redesign or course correct your app strategy when needed. Any good developer should understand this and have a plan already in motion for it.

 

Documentation

Your developer should educate you in the regular upkeep of the app. Unless you’re hiring them full-time, you will need to be able to make changes as needed. As such, they need to provide you with documentation on how to app works, and what the process is to make changes at will.

The worst possible scenario you could encounter would be to have an app that can’t be updated. All apps need to grow and change with an ever-evolving market. Make sure that you’re not left in the dust.

 

Outsourcing

Once you have identified a developer and decided that they meet the skills requirements, you should clarify that this is the person who is going to be working on your app. Ask if they outsource any of the development responsibilities. If they do, then you need to understand the capabilities and talents of the person doing the actual work and ensure they meet your standards.

For example, if you’ve hired an iOS development expert to create your iOS app and they’re outsourcing to an Android expert, that’s a huge problem that can negatively impact the overall usability of your finished product.

 

In Conclusion

Hiring an app developer is one of the biggest and most important decisions that you’ll ever make for your company. It’s not a search that should be taken lightly. Ask the right questions and ensure that the development of your mobile app is in the right hands.

Share:

More Insights

]]> Why Your Business Should Develop An Android App http://testdev1.quantilus.com/article/why-your-business-should-develop-an-android-app/ Wed, 30 Sep 2020 04:23:34 +0000 http://3.87.238.128/?p=5302

Why Your Business Should Develop An Android App

Android App Developer

Prefer to listen instead? Here’s the podcast version of this article.

With Android and Apple being the two dominant platforms in app development, we wanted to highlight the benefits of creating an app for Google’s Android system. And if you are interested in learning about the advantages of developing an app on the iOS platform, you can discover them in our post here. 

 

1. Open Source

Open source software is described by opensource.dev as  “Source code that is available for anyone to view, use, change, and then share.” Therefore, open source software is accessible to the public and allows them to build upon what is already there to drive technological advancements. 

Android’s platform is open sourced, allowing countless tech experts from around the world to lend their knowledge and experience to advance the platform. This helps Android maintain its position as a cutting technology platform.


So, what does this mean for the development of Android-based applications? Developers can interact with the Android community and contribute to upcoming app development expansions. This comes at no additional cost and is 100% royalty-free, making it far easier to develop new and advanced phones for the Android platform. Hence why the majority of modern iOS phone advancements were already created for Android phones several generations ago.

 

2. App Publishing

Android’s app store, known as the Google Play Store, is more affordable, less time consuming, and less strict about quality assurance than Apple’s App Store. Once Android approves an app, the app will usually be live in the Play Store within a few hours.  


Contrarily, Apple’s App Store requires a more in-depth analysis of an app. Apple’s app review and approval process is far more stringent and involves Apple employees manually screening the app for compliance with its guidelines, quality of content, and functional performance. This means iOS apps may have a longer publishing window to address any issues Apple’s App Review identifies–and in certain cases, it potentially may mean your app never gets published.  

 

3. Sales Channels

One of the more profitable benefits of an application on the Android platform is sales deployment. While some mobile platforms require developers to sell exclusively in their app store, Android apps can be distributed through Google’s Play Store, third-party marketplaces, or a company’s personal sales channels.


One important thing to note is that both Apple’s App Store and Google’s Play Store both charge a 30% commission fee on paid applications, as well as in-app purchases from apps that are sold through their respective stores. However, the difference is that Google allows Android apps to be sold on third-party marketplaces, whereas Apple does not.


4. Coding

Android applications are programmed using Java, which is the standard programming language. For reference, JavaScript is prevalent on more than 95% of the world’s websites. 

Accordingly, it is common for software developers to start their education with Java, meaning it will be easier for them to adapt to the programming language of Android applications. Thus, removing the learning curve for developers. 


With a working knowledge, developers can transition Java’s code script into a mobile application while also implementing development services for Android in the process.

 

5. Customizable User Interface

Another reason for Android’s popularity is its notoriety for being customizable, especially when it pertains to an app’s user interface.  

Customizable user interfaces help developers create more apps in less time. This goes back to the open sourced nature of Android. Developers can harness their creativity without being pigeonholed into iOS’s specific mold. Consequently, developers do not have to spend time working around a platform’s specific requirements.


Furthermore, customizations do not end at the user interface. Multimedia tools and data management can also be customized and easily updated throughout the development process.

 

Items to Consider

As one of the two major mobile platforms in the United States and the world, Android offers numerous advantages. From open source software to lower overhead costs and a customizable user interface, Android’s platform is enticing to consumers, developers, and businesses. 


Interested in developing a mobile app? Contact us at info@quantilus.com for a consultation and learn more about what Quantilus has to offer here.

Share:

More Insights

]]> Why Your Business Should Develop An iOS App http://testdev1.quantilus.com/article/why-your-business-should-develop-an-ios-app/ Mon, 28 Sep 2020 16:37:02 +0000 http://3.87.238.128/?p=5330

Why Your Business Should Develop An iOS App

iOS App Developer

Prefer to listen instead? Here’s the podcast version of this article.

With the widespread adoption of the smartphone, mobile internet usage has now surpassed desktop browsing, with 53.3% of the world’s total web traffic coming from mobile in 2019. 

 

Accordingly, mobile applications have become standard practice for reaching and communicating with customers, as well as providing goods and services. The accessibility of mobile apps has changed over time, from only being available to major corporations to now being obtainable and fruitful for small and medium-sized businesses. 

 

Businesses commonly wonder when developing a mobile app, “Which platform should we push our app out on?” Two platforms, Android and iOS, control more than 99% of the global app market. Android currently dominates the worldwide market share, owning 86% of the market share in 2019, while iOS possessed 14%. However, in the United States, iOS comprises 59% of the mobile operating system market share while Android accounts for 41%.  

 

Having the majority of the market share in the United States is especially valuable, however, the iOS platform possesses numerous other benefits that we cover below. And if you are interested in learning about the benefits of developing an app on the Android platform, discover what they are in our blog post here. 

 

1. Return on Investment 

When developing an application, businesses obviously desire a strong Return on Investment. After all, profit is one of the main goals of any business venture. 

Apple is the leader when it comes to paying customers. Users of the iOS platform have proven more willing to pay for an app than those using the more open-sourced Android. Android has more free apps on its store, so its users are less likely to pay for an app.

Also, the average cost of an iOS application is lower than an Android application (we dive into why in the next section). Therefore, the combination of availability and affordability help drive the return on investment for iOS applications. 

 

2. Efficient Developing 

Unlike Android’s platform, which is spread out over a wide array of devices, the iOS platform is only available on iPhone and iPad products. This makes it easier for app developers because they only have to focus on a limited number of devices, compared to the extensive Android list. Additionally, in late 2020 Apple plans to release Mac products with its ARM-based Apple Silicon chips, which will allow iPhone and iPad apps to run natively on Mac. This means developers can easily create apps across iPhones, iPads, and laptops/desktops at a reduced cost and requiring less time.

On the other hand, the Android device list increases the time spent developing the app and the testing period, thus increasing the cost of developing an app. Apple’s low device load allows developers to create apps and test them far more efficiently. The result is a fully-functional application that hits the market more quickly and ready-to-go.

 

3. Security 

It is predicted that by 2021, cybercrime will cost the globe $6 trillion annually. Therefore, consumers are rightfully wary of applications that request their payment information and private data.

Fortunately, Apple has a reputation for being at the forefront of security features. Their computers are commonly hailed as the safest in the industry, so it is no surprise that iOS also excels at keeping users safe throughout the entire platform.

A strong anti-virus and anti-malware shield surrounds all of the apps in the iOS app store, protecting both user identity and personal data. A safe app for users is beneficial for businesses because a hack or data leak can tarnish a brand’s reputation.

 

4. Usability and Experience

Apple regulates its application environment far more than Android, meaning the iOS interface demands a higher quality of service. This is beneficial because it holds app developers to a higher standard. To some consumers, an app will be their first impression of a business, so having a quality, performing app is a great introduction.

Apple users also rave about the iOS regulations that increase the app’s usability. The iOS platform ensures that all of its apps remain easy to use, improving the overall customer experience. Happy customers translate to positive reviews. Positive reviews lead to more sales and/or strong brand affinity.

 

5. Apple’s Reputation

Apple is one of the most respected companies globally, and the apps on the iOS store still maintain a level of prestige not shared by its Android counterpart.

The first iPhone resulted in the smartphone craze, revolutionizing the entire tech industry with its monumental innovations. Similarly, when Apple unveiled the iPad, the tech industry rushed to develop tablets to compete with its product.

Consumers know this, and Apple’s reputation has followed them to their app store. Consequently, some of Apple’s luster may rub off on your company through association.

Share:

More Insights

]]>